ABOUT ME
Hi, I’m Adam Martelletti
You would think having been in Sales & Marketing for over 12 years, I would be an expert!
Guess what, I’m not an expert or a guru. I don’t claim to know it all. In fact, it’s quite the opposite.
The one thing I believe is, as soon as you consider yourself an expert or the smartest person in the room you stop asking questions.
SALES AND MARKETING
Require a lot of research and development
It’s not about the past or the current trends. It’s about the next. You have to keep asking questions.
It’s important to have a logical reason behind each idea and concept.
Always ask questions
You have to be able to ask yourself
1. What working
What is still working today that is effective?
2. What isn’t working
What isn’t working anymore
and why isn’t it working?
3. Pay attention
You have to be able to pay attention to what is going on.
4. The new way
What’s the new way of doing things?
5. The old way
Are there old ways that worked
and can they work today?
6. Try new things
Try things people aren’t talking about always be trying and measuring.
always be learning
You need to learn and discover
What’s working and what has stopped working and try a bunch of new things.
I’m just like you, you don’t need to be a self-proclaimed expert or guru to make money, you just need to be Good!
Mindset and Focus
The things that made me good
I was focusing on the 20% of knowledge that brings 80% of the results. Cutting through the noise and changing my mindset, and focusing on.
How can I help people instead of:
- How can I sell people?
- How can I add value to the point people want to pay me?
- And not just assume they need what I’m selling.
The more I learn, the more I realise how much I have yet to learn. I’m always open to hearing different ideas or having my ideas constructively challenged.