Address Verification Software

What Makes A Good Address Verification?

Address verification software is one of those services you may not know exists. It is essential for any business owner because you must verify the address of every single customer before providing them with a credit card number.

You may not realise it. Still, you’re giving away valuable information by entering your billing address into a website. That information is then sent along with the payment data to the company’s servers, where it is processed. Some companies store this information until the expiration date. Others sell it to third parties, including identity thieves.

Luckily, there are ways to stop this from happening. One of the best solutions is to use an address verification service. These services allow you to enter your billing address and receive a code back from the site. After receiving the code, you paste it into the appropriate field on the form. This eliminates the risk of exposing sensitive information without changing anything on the site itself.

There are two main categories of address verification services: those offered directly by the credit card company (Visa, MasterCard) and those offered by independent third-party providers. To choose the right option for your specific needs, you’ll need to understand the benefits and drawbacks of each.

The first category consists of services provided directly by Visa or Mastercard themselves, various tools and options depending upon whether you’re using a credit card reader or online. Here are some of the more popular ones:

Credit Card Reader

With a credit card reader, you don’t get the added security of using an address verification service. Instead, you have to enter your billing address into the form manually. To ensure that you’ve entered the correct information, you may want to print out the receipt before completing the transaction.

Online

This method is probably the most convenient. Click “Verify Billing Address” on the webpage, and you’ll be given a code. Paste the code into the appropriate place on the form.

Another advantage of using an online solution is comparing rates between different providers. You can also check up on the provider’s reputation you’re using.

Pros & Cons

What Is Address Verification Software Address verification software helps companies verify the addresses on their forms, making sure they're entered correctly. It's useful when sending out bulk email campaigns.