AppSumo is a Marketplace for Software Products and Digital Downloads.

However, it’s like a Daily Deals or Groupon site. Where they partner with product owners to sell goods through their Marketplace at a heavily discounted price.

Not only are the prices discounted, but they are also often Life Time Deals (LTDs), when means no recurring subscription for the software purchase. That’s right, pay once at a discounted price and get to use the software for a lifetime.

A lifetime, of course, doesn’t always mean forever. So it can someone time be buyer beware.

AppSumo Deals

If you’re new to buying on AppSumo, It can be a little exciting overwhelming and you might get a bit of the LTD FOMO (Fear of missing out) AppSumo have done a great job at this. Don’t worry I’ve been guilty of this too…

Are AppSumo deals worth their cost?

  • Yes! They’re a great way to get lifetime deals with no monthly subscription.
  • It depends on how much you want to spend.
  • It depends on the deal.


  • You get to try out new apps for free basically, with a 60 money-back guaranteed.
  • You can save money by getting apps at a discount and with no monthly fees.


  • Apps are not always as good as they seem.
  • Some apps have bugs that make them unusable or slow support time (usually improves over time).
  • Apps may be missing features you need.

AppSumo Deal History

Appsumo FAQ

Who started AppSumo?

AppSumo was created by Noah Kagan in 2010 with one idea in mind: the tools you need to grow your business shouldn’t put you out of business.

Noah had been working at a large company for years when he realised that many small businesses were struggling to find ways to scale their companies without having to spend thousands on marketing or hiring expensive consultants.

He wanted to create an online platform where people could discover new apps, services, and other resources they needed to run their own successful businesses.

Is it free to join AppSumo?

AppSumo is free to join as a buyer. However, it will still cost you money to purchase the software. You will find some products that are free but not that often.

There are also two Paid memberships:

AppSumo Briefcase: The Briefcase Quarterly membership is $49/month (billed quarterly at $147). Briefcase members receive a 10% discount plus additional $49 credit each quarter.

AppSumo Plus: Cost $99 per year, Plus members receive 10% off Every AppSumo purchase.

As a seller, it is free to list your product. However, it’s based on a shared revenue model you pay a marketplace commission & processing fee to AppSumo from each sale made.

What is AppSumo used for?

AppSumo is a software marketplace that helps startup and established software companies get their product out to more people.

The idea is that they are exclusive deals often at heavily reduced prices, and instead of paying a monthly fee, buyers get it for a lifetime and pay only once.

How does AppSumo make money?

AppSumo business model is based on shared revenue, which means if you list your product on their marketplace.

AppSumo will give you back 95% commission for every new customer that purchases your product, and they will take 5%.

Meaning if you sold a product for $100 through their marketplace and you promoted the listing to your audience of users, you, in return, would get $95 for that sale, and AppSumo would make $5.

However, if it is an already existing customer, your commission is dropped to 70%, so you make $70 on your $100 product, and AppSumo takes $30.

You can learn more about it here.

Black Friday History


AppSumo Black Friday 2021 has come and gone.

It’s their biggest shopping event of the year where thousands of merchants offer discounts and deals on their products.

If you’re looking for the best deals and discounts on SaaS, PDFs, online courses, WP plugins, ebooks, templates, Chrome extensions, checklists, SOPs, and other digital products, then you’ve come to the right place.

This year was a little different, as they offered the Black Friday deals to their marketplace sellers also up, which in my eyes devalued anything worthy and didn’t buy anything.