What Makes A Good Contest?
Contests are a proven method for generating leads, increasing engagement, and building brand loyalty. But running contests can be challenging, especially if you don’t know where to start. That’s why we’ve put together this guide to help you select the right contest software for your business. By the end, you’ll have a clear understanding of what kind of software you need and how to choose the best one for your needs.
Inbound Contests: Inbound contests are typically hosted online through websites like Facebook, Twitter, LinkedIn, and Google. You can send out invitations to participate on social media sites, post questions on forums, or run a live stream event. You can also host an inbound contest directly to your website or blog, where users must sign up to enter.
Outbound Contests: Outbound contests are similar to inbound campaigns, except that they’re usually conducted via email. Users can opt into receiving messages from companies that would benefit from their input. Like inbound contests, outbound contests can be hosted online or sent by email.
Lead Generation: Lead generation programs allow businesses to collect contact information from visitors to their websites. Once you’ve collected enough data, you can target your audience with specific promotions. This technique is often used by direct sales companies such as Network Marketing.
Email List Building: Email list building lets you build opt-in lists of potential customers by collecting contact information from other sources. You can use these contacts to send them promotional emails, newsletters, and special deals.
Customer Feedback: Customer feedback allows you to gather valuable insights about your customers. Companies can use this data to improve products and services and generate ideas for new ones.
How to Choose the Best Contest Software
Now that you understand the different types of contests, let’s talk about some general considerations you should weigh before choosing the perfect software for your company.
What Features Should I Consider?
When selecting a contest software, consider these five features:
1. Platform: The first thing you should consider is whether you want to use a hosted solution or install the software yourself. Hosted solutions are easier to set up and manage. However, installing the software yourself gives you complete control over everything involved with your campaign. It also means you won’t have to pay monthly fees.
What Is Contest Software Contest software helps companies run contests on social media sites like Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, YouTube, etc.