What Makes A Good Event Marketing?
Event marketing software helps event organizers plan events, manage registrations, track attendance, create lead magnets, and send out invitations. It’s one of the most popular ways to market your event online. But finding the right event marketing software isn’t always easy. Here are some tips to help you choose the perfect solution for your needs.
Cost-effective: There are plenty of free options available for event management. However, if you’re looking to spend less than $1,000 per year, you may want to explore cheaper alternatives. These solutions often lack advanced features that are essential for managing large events.
Advanced scheduling tools: When planning your event, you’ll need to ensure that everything runs smoothly. Scheduling tools allow you to set up your event registration process, reserve space, assign tasks, and much more. Advanced features like this are especially helpful for larger events because they let you handle every aspect of the event yourself.
Integration with social networks: Social networking plays a huge role in today’s world. And event marketing software should integrate with social channels so you can easily post updates and connect with followers on Facebook, Twitter, YouTube, and more.
Lead generation: Lead generation is becoming increasingly important for event promoters. Creating landing pages for each attendee is a common practice. Make sure you have the ability to capture email addresses, phone numbers, and other contact information during the registration process.
Real-time tracking: Real-time tracking is vital for any business, including events. With event marketing software, you can see where attendees are at any given moment. This allows you to adjust your messages and messaging strategies accordingly.
Customized reporting: Customized reports are a must for event organizers. They allow you to analyze data and trends to improve future events.
Mobile compatibility: In 2019, nearly 70% of smartphone users own smartphones. So it’s no surprise that mobile platforms such as iOS and Android are growing in popularity. Mobile event marketing software enables you to build a strong mobile strategy by providing a mobile version of your website.
Email campaigns: Email campaigns are another integral part of modern marketing. You can use these automated emails to promote upcoming events, announce special promotions, and encourage attendees to RSVP.
Social media integration: Social media integration is a crucial component of modern marketing. Your event marketing software should be able to help you develop engaging posts on all major social networks.
What Is Event Marketing Software Event marketing software helps organisers plan events, promote them on social media, and keep records of attendees.