How does Google Rank Sites?

  1. Domain Authority: DA measures the quality and popularity of a website. It’sIt’s calculated based on various factors such as Alexa rankings, the number of pages indexed by Google, and Moz scores.
  2. PageRank: PR indicates the importance of a particular webpage. Pages with high PRs tend to appear at the top of SERPs.
  3. Trust Flow/Citation flow: TF shows the volume of links pointing towards a given domain. CF represents the total amount of external sources linking to a particular site. Both metrics indicate the authority of a site.
  4. Time On Site: TOS tells us how long visitors spend browsing a particular page. Longer times mean a better user experience.
  5. Bounce Rate: BPR gives us insight into whether people leave our sites after viewing one page. If we want to retain customers, we should keep bounce rates low.
  6. Avg. Session Duration: ASD reveals how much time users stay on a single page. We’dWe’d prefer longer sessions since they translate to increased conversions.
  7. % New vs Returning Users: NVRU tells us how many new versus returning visitors come to a site every month. Higher numbers show greater traffic from first-time users.
  8. Referring Domains: RDR refers to the percentage of visits coming from another site. High values suggest good cross-linking between domains.
  9. Backlinks: BLTK counts all incoming links to a site. More means more trustworthiness.
  10. Backlinks: DBLTK only considers links followed by dofollow tags. These count twice toward the overall value.
  11. Internal Links: ILNK stands for internal links. When referring to these types of links, marketers often use terms like “on page” and “off-page bound links occur when someone else mentions your brand name. Offsite links happen when you include a hyperlinked text snippet inside some article.
  12. Social Shares: SHRTK denotes social shares. Sharing something on Facebook or Twitter increases exposure and helps drive organic search results.
  13. Content Quality: CQR reflects the ratio of unique words on each page compared to the total number of terms used across all pages. Lower ratios represent lower-quality content.
  14. Mobile Friendliness: MOBILE-FRIENDLY ranks mobile-friendliness among competing URLs. A score above 80% suggests an excellent user experience.
  15. HTTPS Support: HSTP indicates if a site uses secure connections. This feature ensures data sent over the internet remains private.
  16. SSL Encryption: SSL lets us know if a site has implemented encryption technology. Without this security measure, sensitive information could potentially leak onto public networks.
  17. HTTP Response Code: HTTP CODE provides insights into server response codes. For example, 404 Not Found implies there’s no such file available.
  18. Server Location: SERVER LOCATION reveals where a website resides physically. It can help determine which countries are driving traffic to a specific URL.
  19. Language: LANGUAGE points to the language settings of a web property. Different languages have different meanings depending on context.
  20. Country: COUNTRY identifies the country where a website originates from.
  21. Top Keywords: TOPKEYWORDS shows what keywords bring users to a particular domain. They also reveal popular topics within a niche market.
  22. Domain Authority: DAI measures the authority of a given domain. Sites with high scores tend to rank highly in Google searches.
  23. Page Speed: PAGESPEED contains metrics related to loading speed. Pages with faster load times perform better in organic rankings.
  24. Load Time: LOADTIME tells how long it took a visitor to reach a specific webpage. Faster loads mean less bounce rate.
  25. Open Graph Metrics: OPENGRAPHMETRICSPEAKS about whether a site implements open graph features. If so, then they will appear as part of the title tag.
  26. Schema Markup: SCHEMA MARKUP indicates if a site follows best practices regarding structured markup. Structured code makes websites easier to crawl.
  27. Site Architecture: ARCHITECTURE gives insight into the structure of a website. Is it organized by topic Or does it follow a more traditional hierarchy?
  28. Robots Meta Tag: ROBOTS META TAG describes how a site responds to automated programs known as robots. These tags allow crawlers to understand how a site should behave.
  29. Security Certificates: SECURITY CERTIFICATES informs us if a site offers up certificates of authenticity. These digital documents verify ownership of a website or service.
  30. Social Media Links: SOCIALMEDIALINKSHOW USER INTERACTION WITH LINKED WEBSITE.
  31. Total Backlinks: TOTALBACKLINKSSHOW THE NUMBER OF BACKLINKS TO THIS DOMAIN. More backlinks indicate more incredible popularity.
  32. Trust Flow: TRUSTFLOWINDICATE HOW RELIABLE IS ANOTHER WEBPAGE. A score above 50 means the page is trustworthy.
  33. Unique Content: UNIQUECONTENTISTHE QUANTITY AND DIVERSITY OF CONTENT ON A PAGE. High-quality pages contain unique text.
  34. User Experience: UX INDICATESSUMMARY RESULTS FOR VISUAL STYLES LIKE COLOR, TEXT ALIGNMENT, FONT TYPE, etc.
  35. Website Size: WSIZESPANTSOURCELOCATION INFORMATION ABOUT WHERE YOUR WEBSITE WAS CRAWLED FROM.
  36. XHR Requests/Sec : XHRREQUESTSCOUNT DATA PER MINUTE REGARDING REQUESTS THAT ARE BEING HANDLED BY THE SERVER.
  37. XML Sitemap : XMLSITEMAPINFORM GOOGLE WHAT IT WILL SEARCH WHEN YOU SUBMIT AN XML SITEMAP FILE.

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