New Product Features

Trying to decide what feature to add to your product is always a tricky decision. There are a few things to consider, whether or not it comes down to cost, development time, technical complexity, or just not knowing and understanding what the end-users want really want. Feedback can be one of the hardest things a … Read more

LinkedIn Pulse

A lot of our audience can be found on LinkedIn, and it’s becoming more of a social media platform than a professional network platform it was initially known for. Linkedin Pulse articles or Posts are not anything new, they have been around for a while, but it’s something I’ve started to experiment with and test … Read more

Best Books For SaaS Sales

Are you looking for the best books to read to grow your SaaS startup? In this article, I share my top recommendations from various authors. These books cover customer acquisition, marketing strategy, growth mindset, pricing models, etc. They also include some useful resources for further reading. Enjoy! The SaaS Marketing Handbook The Complete Guide to … Read more

The Top SaaS Marketing Mistakes

As part of our private community and coaching programs, one of the first things we look into is the current Marketing Strategy for their SaaS product. A common mistake is most people are just freewheeling it or only have a basic marketing plan and their main strategy is keyword research, creating content, pushing it out … Read more

Target Audience

The first step in any business is defining its market audience. When marketing SaaS products, it’s easy to start talking about numbers and discussing Psychographic or Demographics in your website marketing copy. Psychographic – Psychographics is the study of consumers based on their activities, interests, and opinions Demographics – The description or distribution of characteristics … Read more

User Intent

You will quickly learn that selling isn’t the hard part. It’s getting in front of the people at the right time. Here’s the big thing to remember When you start to understand the psychology behind why people buy and connect with it on an emotional level. Knows how to communicate with your audience and when … Read more

SaaS Partner Programs: Are they worth it?

If you’re looking to Start a SaaS Partner Program for your SaaS product. In this evergreen post, I go through my experience in SaaS Sales and Relationship Development. I also link to external resources and tools that will guide you in creating the most successful partner program to grow your SaaS company. Building a profitable … Read more