Unlocking Success with the 30-30-30 Problem-Solution-Content Method
In today’s competitive business landscape, staying connected to your customers and understanding their pain points are crucial for long-term success. One effective way to achieve…
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The Debate on Content Velocity: Quality vs. Quantity in SaaS and Technical Content Marketing
In the world of content marketing for SaaS and technical products, there is an ongoing debate between those who advocate for content velocity – the…
Customer Success Software
Customer Relationship Management (CRM) Software: SalesforceHubSpot CRMMicrosoft Dynamics 365Zoho CRMFreshworks CRM Customer Feedback Software: QualtricsSurveyMonkeyTypeformGetFeedbackSurveyGizmo Customer Engagement and Communication Software: IntercomZendeskFreshchatHelp ScoutDrift Customer Analytics Software:…
Sales vs Customer Success: What’s the Difference and Why Does it Matter?
Sales and customer success are important functions in the software industry, but they focus on different customer lifecycle stages. Sales Function Sales teams are responsible…
5 Reasons Why Your Sales Funnels Don’t Work (And How You Can Fix Them)
The modern B2B buyer journey is much more complex and dynamic than a traditional funnel model. The traditional funnel assumes a linear path, but in…
5 Phases of the Perfect One-Call Sale
The traditional sales model has long been focused on long sales cycles, with multiple touchpoints and follow-ups required to close a deal. However, this model…
The Danger of Over-Educating Your Leads: How To Avoid It
As a software salesperson, you may have experienced the frustration of offering “free consulting” only to have your potential clients shop for the best deal.…
The Power of Truth-Based Selling: How to Close More Deals Without Breaking Trust
Truth-based selling is a sales approach built on transparency, honesty, and authenticity. It’s an approach that abandons traditional, manipulative selling tactics and instead focuses on…
How Amplitude’s Recent Pricing Model Change Impacts Value and Customer Loyalty
Amplitude is a platform that helps companies measure the success of their product by tracking conversion, engagement, and retention data. It helps you understand what’s…
The Pros and Cons of Relying Solely on Automated Emails For Customer Success
The goal of customer success is to ensure that customers get the most value out of their usage and have an overall positive experience. Automated…