Best Affiliate Market Niche Choices 2022

Are you looking to build an affiliate marketing business?

If yes, then you should start by choosing the right niche.

Choosing the right niche is important because it determines the success of your affiliate program.

When starting out with affiliate marketing, you don’t want to choose a niche that requires too much effort or time.

This would mean that you won’t be able to generate enough revenue from the affiliate program.

Affiliate marketing is an excellent way to make extra money online.

But… knowing how to position your own business can be challenging with thousands of affiliate programs available

Choosing the wrong niche will also result in the failure of your affiliate business.

You can select the perfect affiliate market niche in several ways.

  • The first thing that you should consider is the competition level.
  • Choose a niche where there is little competition.

Thankfully, some tried-and-tested niches remain reliably popular.

You can more easily create profitable affiliate content by choosing a highly-marketable topic.

In this article, we’ll introduce you to affiliate niches and give tips on choosing one. Then we’ll share the five best affiliate marketing niches. Let’s get to it! 

An Overview of Affiliate Marketing Niches

When choosing an affiliate marketer, you should focus on one category. This allows you to create highly targeted content. You could share your knowledge through a specialist blog.

Using targeted advertising, you can target your ads toward people who already have a particular interest in what you offer. You can also make it easier to gain potential clients’ trust when they see that you know exactly what you’re talking about.

In addition, having a specific target audience can help create a more straightforward strategy.

Narrowing down the topics within your blog posts can also lead to better SEO results, resulting in more web traffic and commissions!

You can always go deeper into a specific niche if you’re confident about your ability to make money off of it.

But before diving headfirst into something new, make sure you’ve got a good idea of what kind of returns you’ll get from it.

Also, you don’t have to be passionate about the topic, but it helps to have an interest in it, and understand this is a business, not a hobby. 

And finally, make sure you know how much competition exists in your particular niche.

5 Best Affiliate Marketing Niches

Here are five of the most popular and profitable affiliate marketing niches to help you narrow down your choices.

1. SaaS (Software as a Service)

Software as a service (SaaS) refers to software delivered through an online portal rather than installed on your computer. SaaS applications are typically hosted on servers owned by third parties and accessed via the internet. 

Software as a Service (SaaS) is a business model where you pay a subscription fee to access a program.

It’s highly profitable since it can provide recurring commission and income.

Over the next 3-5 years, experts expect the market value to reach $623 billion.

With this niche, your target audience would be anyone who needs software.

This includes everything from:

  • Individual
  • Entrepreneurs
  • To large companies

As a SaaS affiliate marketer, you can promote any type of software product. You can promote design software, eCommerce platforms, SEO tools, and more.

The possibilities are limitless.

But, targeted marketing is crucial when promoting SaaS products.

Most software products cater to very specific needs.

Therefore, it would be wise to research the audience for each potential product you wish to sell.

You might even want to specialize in one type of software as your sub-niche, such as CRM tools.

2. Wealth Building

Money matters to everyone. Whether you want to get rich or save some cash, money matters. It’s not surprising that wealth building is one of the top niches for affiliates.

There are plenty of potential partnerships for this business. You could promote financial planning software, banking services, personal finance management tools, or cryptocurrencies. Furthermore, you can maximise your profit if you choose a niche with a large audience and many potential buyers.

Remember that the wealth-building niches will require some traditional experience. That’s because people might assume you have a relevant degree or professional experience in finance.

With high commissions, easy payouts, and lots of cryptocurrencies to promote, and Binance are one of them, Binance is one of the best crypto affiliate programs out there. It offers a range of commission rates, from 3-50 per cent.

3. Online Learning

Learning online has increased dramatically during the COVID- 19 pandemic. Many students and teachers could go from the classroom to their homes and find learning a pleasant experience. Online learning isn’t just for younger people. It can be perfect if you want to learn something new or get into a hobby.

Partnering with an online course provider is one way to go, but there are plenty of others. You can also sell complementary products. You could promote books, stationery and software for example.

Udemy is an educational platform where anyone can sell his/her course. Its affiliate program offers a baseline 10% commission rate, but courses are limited to $199. It has a seven-day cookie window, shorter than most other programs.

4. Health and Fitness

As consumers become increasingly aware of their own health conditions, they’re willing to spend more money on fitness and wellness-related goods and services. By 2025, experts predict the global health care market will be worth nearly $6 trillion.

If you’re running an affiliate site focused on fitness and wellness, your target audience will probably be younger people who want to promote good health. However, it’s important to note that targeting an older audience might give you access to people with more health issues and higher income levels than younger audiences.

Partnerships within the niche could include personal care products, nutrition supplements, medications, anti-aging treatments, and weight loss programs. One of the main benefits of this niche is that almost all products, from vitamins to supplements to beauty products, are perfect for repeat sales.


Here’s an example. Titan Fitness affiliates offer a 5% commission on every sale, giving their affiliates a 30-day cookie window. You can sign up for an account without cost, and affiliate programs give their affiliates products in return for positive reviews.

5. Fashion and Beauty

Fashion and beauty appeal to universal human needs. As we all know, most of us are concerned with our money and health.

Because of this, this niche has mass market appeal. About 23 per cent of all affiliate programs fall into this category. Furthermore, the global fashion industry has an estimated value of $1.5 trillion

If you go into this niche, you may want to focus on more visual social media platforms, such as YouTube and Instagram. Because using beauty videos for affiliate market­ing can be highly profitable. Women dominate the niche, but men are increasingly entering the space.


One of the best things about this niche is that it’s easy to expand into the lifestyle and other categories. Therefore, there is huge potential for the product. While not an exclusively clothing-oriented website, Zulily has competitive commission rates and exclusive deals with up to 7% off.


You can use affiliate marketing to earn some extra cash. However, since web traffic will boost your commissions, your success depends on the demand for your content. Choosing the right niche is vital.

We’ve discussed five of the most lucrative affiliate marketing niches.

Let’s review them:

  • SaaS: This niche offers high commissions and plenty of product options.
  • Wealth building: It’s highly profitable, but expertise is recommended.
  • Online learning: This has grown in popularity in recent years and offers plenty of sub-niches.
  • Health and fitness: An excellent choice, offering product variety and mass appeal.
  • Fashion and beauty: This timeless niche is excellent for visual platforms.

Are there any questions about finding the right affiliate marketing niches? Let’s go over them in the comments section below!