How To Set Up WP Ultimo On Cloudways

Setting up a WaaS (Websites as a Service), or Turnkey Websites system with WordPress Multisite and WP Ultimo.

What is WaaS?

A Website as a Service (WaaS) is a service that provides website design, hosting, security, updates, and ongoing support for a low setup and an ongoing monthly rate, instead of as a one-time price or other expensive retainer models.

Why WaaS?

Website as a Service Allows clients to pay less upfront and know that their website will always be up-to-date, maintained and secure.
And as an Agency it allows you to have a greater customer lifetime value and typically a higher referral rate generating free business, a way to reduce your overheads, increase productivity and keep clients happier for longer.

How does it work?

A system built in a way where clients can sign up to a monthly/annual website plan, pick a theme that they liked from your custom selection, pay online and it’s automated so done for them (and you) with as little effort from you.

So this has made it a scalable and viable business model compared to traditional retainer models.

The less you have to do for your client in your productised service, the more time you have to spend on marketing and growing your WaaS.