A lot of our audience can be found on LinkedIn, and it’s becoming more of a social media platform than a professional network platform it was initially known for.
Linkedin Pulse articles or Posts are not anything new, they have been around for a while, but it’s something I’ve started to experiment with and test out how well the newsletter feature works in capturing an audience.
LinkedIn Pulse was a news aggregation app originally developed for Android, iOS and HTML5 browsers, originally released in 2010. The app, in its original incarnation, was deprecated in 2015 and integrated into LinkedIn.Wikipedia
In a nutshell, the basic idea is to:
- Post a new article every Thursday outlining frequently asked questions coming through from Sales Calls, Live Chats and Support.
- Turn these into a short how-to guide/overview guide.
- Nothing in-depth, just straightforward, sweet, and straight to the point with minimal sales or marketing hype.
- Based on the company profile and not your personal profile.
You can think of it like a mini-series, “Today I was asked.”
(I don’t know if that’s what I’ll call it for now; I’m not giving it any particular name on Linkedin.)
But that pretty much will be the opening for every post created.
Things to remember:
- It’s a super simple concept that should not take any longer than 30 to 45 minutes.
- Each week spend three or four knocking out as many FAQs into the short posts.
- Track engagement (Views, Like, Comments, Following (company & personal), Signups) and any other engagement that makes sense.
You have to be consistent with posting to get a true feel of these metrics, and if it works, that’s why allowing a few hours each week to lock up as many posts as possible will allows you to be consistent in posting content when you have a heap all ready to go for those times you get caught up doing other things.
To make it as efficient as possible, I’m setting up a couple of templates.
- Canva – for the main post image
- SlideShare – To embed into the post that has a stack of example features that I can use in every post or at least most. (Time-Saving)
- Landing Page – A specific landing page that offers a free trial to track to measure the conversion rate for these articles