The first step in any business is defining its market audience.
When marketing SaaS products, it’s easy to start talking about numbers and discussing Psychographic or Demographics in your website marketing copy.
Psychographic – Psychographics is the study of consumers based on their activities, interests, and opinions
Demographics – The description or distribution of characteristics of some target audience, customer base, or population.
It’s good to know the numbers and all that other stuff, but you need to understand the people, the person, the individuals in your niche.
It’s easy to forget that people in the niche actually are the niche.
You need to know what’s important to them because you’re selling to people, and you’re not selling to a niche.
Motivated people love to buy, and constructing the perfect sales copy helps them buy from you!
|Buyer Persona (Avatar) Questions|
|What are their problems?|
|What are their questions?|
|What are their roadblocks?|
|What are the results they want?|
|Who influences the decisions?|