Let’s be honest: websites have become black holes of wasted time. I’ve seen so many smart, talented people fall into the vortex of themes, plugins, and endless tweaks—losing sight of the reason they needed a website in the first place: to actually do something.
It’s time to cut through the noise.
The Website Time Trap
You start with excitement—maybe even inspiration. But soon you’re knee-deep in font pairings and pixel tweaks, whispering, “Just one more plugin…”
I’ve been there. My first website was a Frankenstein’s monster of flashy features no one ever used. It felt productive, but it was really just procrastination in disguise.
Here’s the uncomfortable truth:
Your website’s job is to be functional, not fancy.
The K.I.S.S. Philosophy (Keep It Stupid Simple)
Simplicity isn’t just efficient—it’s strategic. Here’s how to stop letting your site slow you down:
1 - Nail the Non-Negotiables
Your website doesn’t need to do everything. It just needs to clearly answer these questions:
What do you do?
Who do you help?
Why should someone trust you?
That means:
A clear, benefit-driven Homepage
A personal, real-talk About page
A Blog or Portfolio to show you know your stuff
A Contact or Lead Capture page so people can reach out
That’s it. My first profitable site had just four pages.
2 - Embrace Constraints
Too many options will paralyze you. Pick a clean, minimal system. Stick with it. Stop chasing the “perfect” design—it doesn’t exist. Prioritize clarity over cleverness.
Simple tools = faster action.
3 - Let Money Lead
You don’t need the perfect website to start making money. You need an offer. Launch early. Get feedback. Iterate.
I’ve seen stunning websites that bring in $0—and scrappy, bare-bones ones that convert like crazy. Form follows function, especially in the beginning.
Your 3-Step Website Reset Plan
This week, give your site a reality check:
Run a Website Autopsy
Go through every page and ask: “Does this support my core goals—creating, connecting, or converting?”
If the answer is no, kill it.
Simplify Your Toolkit
Ditch the complicated tech stack. Use one tool (maybe two) that help you publish and capture leads fast. Fewer moving parts = fewer reasons to stall.
Launch Lean, Iterate Later
Still waiting to “perfect” your site before launching? Don’t. Publish what you’ve got. Tweak later. Start building momentum now.
Final Thought
Your website is a vehicle, not a vanity project. Its purpose is to support what really matters: your work, your voice, your offers. Don’t let it become the excuse that holds you back.
Simple wins. Action wins.
Get your message out there.