Stuck in “idea land”? here’s how to escape.

Adam Martelletti

Adam Martelletti

Most "aspiring" entrepreneurs waste years waiting for the “perfect time” to start.

They hoard business ideas.

Buy courses they never finish.

Tweak logos no one will see.

But nothing ships. Nothing grows. Nothing gets sold.

I’ve been there.

When I built my first solo business, I was buried in busywork.

Then I found a system that changed everything.

But first, let me address the question everyone asks:


“Why would I start by publishing?”

You’re probably thinking:

“Shouldn’t I build the product first?”

Nope.

Here’s why publishing comes first:

  • It builds your audience before you sell anything

  • It forces you to clarify your thinking

  • It helps you test demand — in public, with zero spend

  • And most importantly? It creates leverage

Every post is a digital asset.

Every email is a warm lead.

Every week you publish, you’re building trust at scale.

No audience = no business.

Publishing builds the audience. Period.

“Here’s the system I used to go from stuck to shipping.”

It’s called the One Project Publishing Framework — and it’s how you go from “I’ve got ideas” to “I run a real business.”


The One Project Publishing Framework

Use this if you’re done dreaming and ready to build.

1. Pick One Focus

Forget your 27 ideas.

Pick one problem you want to help people solve.

✅ If you can’t publish about it for 6 months straight? It’s not the right one.


2. Choose 6 Themes (and never leave them)

You don’t need unlimited ideas.

You need a repeatable structure.

Here’s how I break mine down:

  • Mistakes people make

  • Tools I use

  • Beginner guides

  • Tactical how-tos

  • Personal stories

  • Monetisation lessons

Pick your six. Then commit.


3. Set a Weekly Rhythm

Consistency beats creativity. Every time.

Here’s your schedule:

  • Mon: Write blog post #1

  • Wed: Post blog #2 or a story

  • Fri: Blog #3

  • Sat: You weekly newsletter

  • Sun: Plan the next week

That’s 3 blog posts and 1 newsletter, every single week.

No excuses. No skipping.


4. Publish Before You’re Ready

Your first post won’t be great.

That’s the point.

Publish anyway.

Today. Not after you fix the homepage.

The internet rewards action, not perfection.


5. Track One Metric Only

Forget traffic, likes, and subscribers.

Ask yourself this:

“Did I publish this week?”

If yes → You’re growing.

If no → You’re stalling.

Keep it binary. Keep it honest.


The Truth Most Won’t Tell You

Building an online business is hard.

But it’s not complicated.

You don’t need:

  • A better logo

  • Another idea

  • More motivation

You need one system. And relentless consistency.


Action Steps:

✅ Choose your niche

✅ Lock in 6 content themes

✅ Set your weekly rhythm

✅ Publish your first post today

✅ Repeat for 4 weeks

Do that, and you’ll have:

  • 12 blog posts

  • 4 newsletters

  • A real audience

  • And a system you can scale

Want to use the exact publishing engine I do?

Check out EazySites — it bakes this framework into the software.