Most "aspiring" entrepreneurs waste years waiting for the “perfect time” to start.
They hoard business ideas.
Buy courses they never finish.
Tweak logos no one will see.
But nothing ships. Nothing grows. Nothing gets sold.
I’ve been there.
When I built my first solo business, I was buried in busywork.
Then I found a system that changed everything.
But first, let me address the question everyone asks:
“Why would I start by publishing?”
You’re probably thinking:
“Shouldn’t I build the product first?”
Nope.
Here’s why publishing comes first:
It builds your audience before you sell anything
It forces you to clarify your thinking
It helps you test demand — in public, with zero spend
And most importantly? It creates leverage
Every post is a digital asset.
Every email is a warm lead.
Every week you publish, you’re building trust at scale.
No audience = no business.
Publishing builds the audience. Period.
“Here’s the system I used to go from stuck to shipping.”
It’s called the One Project Publishing Framework — and it’s how you go from “I’ve got ideas” to “I run a real business.”
The One Project Publishing Framework
Use this if you’re done dreaming and ready to build.
1. Pick One Focus
Forget your 27 ideas.
Pick one problem you want to help people solve.
✅ If you can’t publish about it for 6 months straight? It’s not the right one.
2. Choose 6 Themes (and never leave them)
You don’t need unlimited ideas.
You need a repeatable structure.
Here’s how I break mine down:
Mistakes people make
Tools I use
Beginner guides
Tactical how-tos
Personal stories
Monetisation lessons
Pick your six. Then commit.
3. Set a Weekly Rhythm
Consistency beats creativity. Every time.
Here’s your schedule:
Mon: Write blog post #1
Wed: Post blog #2 or a story
Fri: Blog #3
Sat: You weekly newsletter
Sun: Plan the next week
That’s 3 blog posts and 1 newsletter, every single week.
No excuses. No skipping.
4. Publish Before You’re Ready
Your first post won’t be great.
That’s the point.
Publish anyway.
Today. Not after you fix the homepage.
The internet rewards action, not perfection.
5. Track One Metric Only
Forget traffic, likes, and subscribers.
Ask yourself this:
“Did I publish this week?”
If yes → You’re growing.
If no → You’re stalling.
Keep it binary. Keep it honest.
The Truth Most Won’t Tell You
Building an online business is hard.
But it’s not complicated.
You don’t need:
A better logo
Another idea
More motivation
You need one system. And relentless consistency.
Action Steps:
✅ Choose your niche
✅ Lock in 6 content themes
✅ Set your weekly rhythm
✅ Publish your first post today
✅ Repeat for 4 weeks
Do that, and you’ll have:
12 blog posts
4 newsletters
A real audience
And a system you can scale
Want to use the exact publishing engine I do?
Check out EazySites — it bakes this framework into the software.