You want to build a site, monetise your work, and grow a brand.
But you’re stuck comparing tools.
Here’s the thing: indecision looks like research.
It’s actually procrastination.
When I built my first site, I wasted 3 weeks picking themes.
Zero posts. Zero revenue. Just “settings.”
Today, I run a simple system.
It works because it’s boring.
Use it.
The 90/1 Website Rule
90 days. 1 platform. 1 offer. 1 lead magnet. 1 publishing cadence.
No switching. No tinkering. No “maybe later.”
Why it works:
Constraints create output.
Output creates data.
Data tells you what to improve.
Your commitment:
90 days on a single platform (I use Eazysites because it removes setup drag, but use anything that keeps you publishing).
1 clear offer you can deliver this week.
1 simple lead magnet.
1 dependable cadence you can keep after work.
The 3-Page Money Site
Stop building a museum. Build a store.
1) Home (Promise)
One-line headline: Who you help + the result + by when.
Example: “I help creators launch a clean, revenue-ready site in 7 days.”
One button: Join the list (lead magnet below).
2) Offer (How you help)
1 package. 1 price. 3 bullets on outcomes.
Proof: 2 screenshots, 2 testimonials, 1 before/after.
3) Proof (Case studies / About)
Short origin story.
2–3 mini case studies with the problem → process → result.
Optional: Blog/Articles as your traffic engine. Don’t overdesign.
The Monetisation Ladder (climb in order)
Tier 0: Validate (Week 1–2)
Offer a small, fast service (audit, setup, template install).
Price: $99–$299. Deliver in 72 hours. Get a testimonial.
Tier 1: Productize (Week 3–6)
Turn your service into a fixed package.
Add a $9–$29 digital asset (checklist, starter template, SOP).
Add 1–2 affiliate tools you actually use.
Tier 2: Recurring (Week 7–10)
Maintenance or support plan ($49–$149/mo).
Monthly website tune-ups, content blocks, or analytics reviews.
Tier 3: Sponsors/Partners (after proof)
One sponsor slot per newsletter or article.
Bundle: site blurb + newsletter mention + social post.
Simple rule: Sell direct first. Ads later.
The 4×1 Publishing Cadence
You’re busy. Use leverage.
4 short posts/week (LinkedIn, X, or your channel of choice).
Format: problem → tip → call to action.
1 long article/week on your site.
Teach one actionable outcome you can deliver as a service.
Repurpose:
Long article → 4 shorts → 1 email → 1 carousel.
End each with: “Grab the checklist to implement this” → email list.
The 2-Step Lead Magnet
Keep it painfully simple.
Step 1: Outcome
“The 7-Day Website Launch Checklist.”
“The Creator Monetization Starter Kit.”
Step 2: Delivery
One page PDF.
First email explains how to use it + links to your Offer page.
Goal: 40–60% opt-in on your homepage hero.
If it’s lower, your promise isn’t clear.
What I use (not a pitch—use what keeps you shipping)
Platform: Eazysites for fast setup, clean templates, and sane defaults.
Why: Custom domain in minutes, built-in SEO basics, easy newsletter hookup, zero theme rabbit holes.
Principle: Fewer choices → more publishing.
Again: the tool doesn’t matter if you actually publish.
I use what trims setup to under an hour.
The Only 3 Metrics for 90 Days
Posts shipped (target: 12 long / 48 short).
Email signups (target: 100+).
Sales conversations (target: 10+).
Ignore everything else.
Traffic follows consistency. Revenue follows offers.
Exactly what to do this week
Day 1 (60 minutes)
Buy your domain.
Spin up your site on one platform.
Choose a clean template. Don’t touch colors.
Day 2
Write your Home promise + 1 Offer package.
Build the lead magnet (one page).
Add the signup form.
Day 3–7
Publish 1 article that solves a painful problem.
Post 4 shorts that point to it.
DM 10 ideal customers: “Want me to do this for you this week?”
Repeat for 12 weeks.
Review once at day 90.
Final word
Building a business is hard.
The basics are simple.
You don’t need the “perfect” platform.
You need a plan you can keep after work.
Pick one.
Publish for 90 days.
Sell one helpful thing.
Everything else is settings.