What Makes A Good Product Configurator?
Finding a product configurator software (sometimes referred to as “configurator”) is a lot easier than ever before. There are dozens of options available online today, making it much easier than ever before to buy products online. But finding a product configurator that meets your needs is still a challenge.
In this article, we’ll talk about some of the criteria you’ll want your configurator to meet in order to provide you with the functionality you need to create a successful online store.
The ability to import data from external sources: One of the biggest challenges faced by online retailers is getting accurate information about the products they sell. When you start selling online, you face the challenge of manually entering each item into your inventory system. With a product configurator, you can import data from external sources such as your point-of-sale systems, Amazon, Google Merchant Center, and various ecommerce platforms.
A drag and drop interface: Drag and drop interfaces are one of the easiest ways to create a website. It’s also one of the hardest. Many business owners struggle with learning to design websites because they’ve been trained to use complicated HTML editors and CSS to build websites. Luckily, there are a few products out there that allow you to build sites using a drag and drop interface. One of them is Wix, a web design tool that lets you build beautiful, responsive, and mobile-friendly websites with ease.
Customizable themes: Building a site is just the first step toward building a successful online store. Once you get your site built, you’ll need to customize it further to match your brand identity. If you don’t like the default theme your product configurator provides, you’ll want a product configurator with a variety of customizable themes to choose from.
Support for multiple languages: Another concern for online businesses is supporting multiple languages. In general, the more global your audience is, the more likely you are to have customers in different countries. This means you’ll want an international product configurator that supports multiple languages.
Product recommendations: Recommendations are another thing that all online stores need. You probably already know how frustrating it is when a customer asks for a product recommendation only to receive an answer like ‘We don’t sell that’ or ‘Sorry, I don’t know where that fits.’ If you want to give your customers something more useful than a generic response, look for a product configurator solution that includes product recommendations.
Integration with other tools: The final consideration for any product configurator is integration with other tools. If you plan to do a lot of importing of data, you’ll probably want a product configurators that integrates well with third party applications like Magento Connect, WooCommerce, and OpenCart.
What Is Product Configurator Software Product configurators are web-based applications that enable businesses to design, price, and configure different types of products. They're often used for eCommerce sites.