New Business MRR: Revenue added when customers convert from Lead to Active.
Expansion MRR: Revenue added from subscribers.
Contraction MRR: Revenue lost from subscribers.
Churn MRR: Revenue lost from subscribers cancelling all their subscriptions.
Reactivation MRR: Revenue added when customers purchase a subscription after they had previously churned.
Net MRR Movement: Net change in recurring revenue from the previous period.
Net ARR Movement: The net change in ARR from the previous period.
Exchange Rate Impact: Changes in MRR due to fluctuations in the exchange rate between the payment currency and your account’s currency.
Leads and Trials
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