What Makes A Good Sales Engagement Platforms?
Sales engagement platforms (SEM) are becoming increasingly popular in today’s digital world. These platforms provide a central location where companies store information about customers, prospects, leads, and opportunities.
The key benefit of a sales engagement platform is its ability to improve the customer experience by providing relevant information to the right people at the right time. With this in mind, here are five things to consider before choosing a sales engagement platform.
1. Customer data management: When selecting a sales engagement platform, you’ll want to start with a solution that provides excellent customer data management capabilities. After all, you’re going to need to manage the customer data stored within the system, whether that means updating contact details, moving records to the correct account team, or deleting inactive accounts entirely.
2. Data integration: Once you’ve picked out a customer data management solution, you’ll need to select one that’s compatible with the CRM systems you plan to integrate with it. In addition to being able to import data into the system, you’ll also want to ensure that the platform supports exporting data to external systems such as Gmail and Slack.
3. Content creation: Creating new content for marketing campaigns and lead nurturing activities requires a lot of manual effort. To reduce these costs, you’ll want to choose a sales engagement platform that includes automated content generation tools. These tools will allow you to create content in bulk using templates, rules, and other preprogrammed processes.
4. Reporting & analytics: Finally, you’ll want a sales engagement platform that provides dashboards, reports, and analytics capabilities. These tools will help you get a better understanding of the performance of your campaigns and nurture activities across different channels.
5. Integration: While there are several vendors offering solutions for sales engagement platforms, not every vendor offers integrations with third party SaaS applications such as email marketing, marketing automation, social media, etc. Make sure the vendor you choose integrates with your current CRM and marketing automation systems.
What Is Sales Engagement Platforms Software Sales engagement platforms are the tools used by salespeople to engage potential buyers. They can be used to schedule meetings, set reminders, and follow-up on leads.