What Makes A Good Social Media Analytics Tools?
Social media analytics tools are essential for any business looking to monitor social media platforms for insights into customer behavior and brand sentiment. These tools allow you to track engagement, reach, impressions, activity, and much more across various networks like Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube and more.
In this guide, we’ve selected some of our favorite social media analytics tools for businesses in 2019. We’ve included the pros and cons of each one, along with pricing information. Which one is right for you? That depends on what you hope to achieve by monitoring and analyzing social media. Here are five options to consider.
Top 5 Best Social Media Analytics Tools
1. Sprout Social
Sprout Social offers a free plan that includes up to 10 users and 1 GB of data per month. There is no limit on the number of accounts you can create within the free plan. Users can connect up to 30 social profiles (Facebook, Twitter, Instagram, Linkedin, Google+). With this plan, you can track up to 10,000 posts, comments, likes, followers, shares, and views.
Pricing starts at $19.00/month for unlimited users and 2 GB of data. Additional plans include:
• Unlimited users – $29.00/month
• Unlimited users – 3 GB of data – $39.00/month
HootSuite is a popular social media management platform that lets you manage multiple social networks from one dashboard. It provides scheduling capabilities, reporting, analytics, and more. Some of its key features include:
• Scheduling: Create events such as posting tweets, creating retweets, replying to comments, and responding to mentions
What Is Social Media Analytics Tools Software Social media analytics tools collect information from social networks like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Google+, etc. They provide reports on the number of likes, shares, comments, followers, and other metrics.