The internet is a glutton for vanity metrics: likes, comments, and the occasional viral tweet. (“While you’re all here, please check out my SoundCloud.”)

But a retweet from Elon Musk doesn’t pay employee salaries. Turns out, we need actual sales and lead generation to get ROI from social media.

Fortunately, for those of us looking to get more out of our social campaigns, there’s Woorise.

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